If you dont know what is competitive Intelligence, I strongly recommend you to watch this excellent video. Short, clear, instructive, you will get the essence of competitive intelligence in four minutes. There is the competitive landscape, the fast or slow competitors, ambushes they can prepare, for example a regulation aimed at slowing you.
It has been created by Sedulo Group in 2011. The group is still active, and on can read on their web site “ Sedulo is a full-service competitive strategy consultancy offering a wide variety of competitive and market intelligence research-based services”.
One can imagine that their video helped to promote their products, and promote What is competitive Intelligence.